On August 06, 2021, ENU named after L.N. Gumilyov jointly with Project Office of the "Allur "Group of Companies" JSC organized an online conference on the topic "The Integration of business, Education and Science". The objective of the conference was the presentation of the MBA educational program "Sociologist-analyst in the field of economics and marketing" as a joint product of "Allur "Group of Companies" JSC, ENU named after L.N. Gumilyov and DATAmetrics LLP, the result of interaction between business, education and science with a view to improve the quality of education, professional competence and competitiveness of specialists.
The conference was attended by Andrey Sergeevich Lavrentyev - Chairman of the Board of Directors of "Allur "Group of Companies" JSC and top managers of the company, Akhmetova Aigul Sapargalievna - Advisor to the Chairman of the Board of Directors of "Allur "Group of Companies" JSC, Azamat Amangeldinovich Beisenbenov - Director of the Department of Human Capital Development of NCE Atameken, Somzhurek Baubek Zhumashuly – Dean of the Faculty of Social Sciences, Baygabylov Nurlan Oralbayevich – Associate Professor of the Department of Sociology, Azamat Kuishigarin – Director of DATAmetrics LLP, as well as international experts: Veysel Bozkurt – Professor, Head of the Department of Economic Sociology of Istanbul University, Istanbul, Turkey, Tileubergenov Iliyas Meiramkululy – Director of the independent Agency for Social and Business Research «DataSight», Nur-Sultan, Kazakhstan and others.
"Allur "Group of Companies" JSC is a leading provider of consumers with road transport and a National manufacturer of motor vehicles in the Republic of Kazakhstan.
The participants marked that the initiative of "Allur "Group of Companies" for starting up an MBA program at the ENU named after L.N. Gumilyov first time at the national level is is the integration of business with education and science.
"Allur "Group of Companies" JSC is is the first business company creating a unique and demanded MBA educational program "Sociologist-Analyst in Economics and Marketing" with the the ENU named after L.N. Gumilyov, which will allow business companies to fill the skill shortages of not only research and planning to improve management, but also forecasting business processes focused on the consumer.
ENU named after L.N. Gumilyov, represented by the Dean of the Faculty of Social Sciences, Baubek Zhumashevich, expressed gratitude to the "Allur "Group of Companies" JSC for support and joint activities, as well as commitment for further joint activities in the field of train personnel research projects.
Chairman of the Board of Directors of "Allur "Group of Companies" JSC Andrey Sergeyevich Lavrentyev commended ENU named after L.N. Gumilyov and his partners for their cooperation and contribution to the development of competitive and in-demand education in Kazakhstan. Noted ENU is the flagship of higher education in Kazakhstan.
The MBA program "Sociologist-Analyst in Economics and Marketing" and similar projects will help for capacity-building of national personnel, empowering the capabilities of business in marketing research and forecasting business processes.
For more information on the MBA program, please follow the link: https://www.enu.kz/ru/ucheba/emba.php
